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"Bringing you closer to your customers" |
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"Bringing you closer to your customers" |
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Search Engine Workshops Certified
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Total
Solutions Methodology
Overview
What makes us different? We take a "Total Solutions Approach" to designing, developing, and launching a web site.
Many web site companies today focus primarily on design, because they are designers. They know little about business, how to write compelling content, or what makes a search engine "tick". So what you end up with is a good looking site (maybe), but one that can't be found on the net. Why? It wasn't designed to be "search engine friendly".
Then you have those web developers that are wild about programming, and deliver you a programming marvel, but one that is visually unappealing. And also can't be found by search engines.
The optimal solution is one that includes all three vital ingredients:
Our Methodology
1. We start with understanding your
business, so we can translate this into solid content on your
web site that will differentiate your site from competitors. What are
your strengths? Why should customers do business with you as opposed to
someone else? What are the key value propositions for your company,
products and services?
2. We study your competitions and target
markets to determine how they search for your particular
products and services. We do this through interviews, as well as
looking at how key competitors have positioned their sites to address
your markets.
3. We then determine the key goals and
objectives for your site. What are you trying to accomplish;
what will be the criteria for success? Are you looking for high
visibility and top rankings? To generate more leads? If so, what
are your expectations? If you are aiming to sell product or services
over the Web, what will be your yardstick for success?
4. We take a "total solutions" approach.
This implies more than just SEM, SEO or Paid Search -- we look at what's
needed to transform and position your site for success in reaching your
goals. Why is this important? Because the end goal is not just to rank
highly, but to realize your objectives -- generate visibility, more
contacts, and potentially sell products and/or services. It won't do
you any good to achieve high rankings or pay big bucks for top
placements if visitors arrive at your site only to be disappointed.
Your site needs to look good, and rank well. What do you need to
consider in a "total solutions" approach?
5. We research and select target keywords
and phrases for your web site that are actually used routinely
by your target audiences. It won't do you any good to achieve top
rankings for keywords that aren't being used, so we select phrases that
are in use and that will attract the kind of qualified traffic your are
looking for. Some techniques we use ...
4. We optimize the content of your
web site to ensure that it
reflects the core strengths and value proposition for your business, as
well as your products and services. Usually this involves revising
some of your standard content, or creating new optimized content.
We make sure these key words and phrases shine through in every aspect of
your web site (note -- your target keywords and phrases will normally be
distributed across your pages, with no more than 2-3 target keyword
phrases per page)...
5. We validate the content and
technical correctness of all of your pages. We have the tools and procedures that enable
us to verify the
search engine effectiveness of your web pages. Further fine-tuning may
be necessary at this stage to properly optimize the site and its pages.
6. We submit the site to the major
search engines. Be aware that 90% of search traffic consists of only
the top 12 engines, with the bulk of this being carried by Google,
Yahoo!, MSN, AOL, etc. Do NOT be taken in by other SEO firms that promises to
submit your site to 500 or 1,000 search engines -- such is not
necessary, and probably bogus.
7. We track web site rankings,
traffic, and conversions and re-optimize to achieve our goals.
We provide you with
services that track your success on an on-going basis -- weekly
ranking reports that will inform you how well your site is ranking for
its targeted keyword phrases, access to an on-line database that will allow you
to monitor an assess qualified traffic coming to the site, and an
ability to measure "conversion" -- the # of contacts or sales you
receive as a result of visits to your site.
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Optimal Connections, LLC |
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